Instagram Kids: Is Facebook developing a new Instagram version for kids?

Facebook is developing a version of Instagram aimed at kids under the age of 13, Instagram head Adam Mosseri confirmed on Friday.

“I’m excited to announce that going forward, we have identified youth work as a priority for Instagram and have added it to our H1 priority list,” vice president of product Vishal Shah wrote on an employee message board this week.

The minimum age requirement for using Instagram is 13. It is easy enough to game the system and enter a fake birthday.

By doing this, Facebook hopes that an entire social network dedicated to young people will help steer pre-teens away from the adult platform and onto their own service.

Instagram knows that ‘more and more kids’ want to use the app, which can’t easily verify children’s ages. “We have to do a lot here,” Mosseri told.