Markets

Blippar rebounded with $5M in funding and a B2B model

By Aishwarya Gurav

Blippar, czar of Augmented reality, which records the worst years after investors backed off and companies have to wait for news stakeholders, has now closed a $5 million funding round after 18 months of re-positioning, as a B2B company in the AR space.

Chroma Ventures and West Coast Capital co-led the pre-series A round.

Canadian entrepreneur Anthony Lacavera also participated via his Globalive Capital investment firm. Chroma is the investor of Paddy Burns’ and Chris van der Kuyl’s gaming company 4J Studios, while West Coast is the private equity arm of Scottish entrepreneur Sir Tom Hunter and family.

The new investors join existing shareholder Candy Ventures; the multi-stage investment firm founded by British property entrepreneur Nick Candy, who came to Bipolar’s rescue.

Tags: Blippar Globalive Capital

Aishwarya Gurav

Aishwarya Shridhar Gurav is a recent graduate who pursued her degree in Bachelor of Mass Media & Journalism. She is a dynamic, self-motivated, and highly organized individual with a passion for news and an innate desire for authoring. She aims to pen her thoughts which will lead the way to revolution. and can be reached at aishwaryagurav69@gmail.com