Pixalate Reveals Q2 2024 Global Ad Fraud (IVT) Benchmarks for Mobile Apps: $1.28 Billion Spent on Ad Fraud & Invalid Traffic (IVT) Across Mobile Apps in the Google Play and Apple App Stores; IVT Reaches 20%
Pixalate’s research into Q2 2024 global invalid traffic (IVT, including ad fraud) in open programmatic mobile in-app advertising reveals an…
