Pixalate’s Q1 2024 Global SupplyChain Object (SCO) Verification Report for Mobile App Open Programmatic Advertising: 21% of ‘Complete’ SCO Traffic in APAC Fails Verification, followed by LATAM (16%), North America (15%), & EMEA (13%)
According to Pixalate’s latest open programmatic mobile app advertising Supply Path Optimization (SPO) research, invalid traffic (IVT), including ad fraud,…
