Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising: $6.5 Billion in Estimated Ad Spend in Q3 2024, ‘Video Gaming’ IAB App Category Leads in North America, APAC, EMEA, and LATAM
Pixalate’s data science team analyzed over 70 billion open programmatic ad transactions across 10 million mobile apps in the Google…
