Pixalate Reveals Q2 2024 Global Ad Fraud (IVT) Benchmarks for Desktop & Mobile Web Traffic: 11% IVT Rate on Desktop Web Traffic; Mozilla Firefox (25%) & Edge (15%) Browsers Most Impacted by Invalid Traffic (IVT)
Pixalate’s research into global invalid traffic (IVT, including ad fraud) in open programmatic website advertising reveals the USA (12.8%) and…
