Coca Cola energy drink launched last years discontinues

The energy drink introduced by Coca-Cola in 2020 is to be discontinued in North America. The company says that they want to focus primarily on the production of already popular beverages, their context- as America rises from the pandemic, they will look for their comfort drinks which are their traditional sodas and sparkling water.

Their spokesperson said, “Our strategy is focused on scaling big bets across a streamlined portfolio. As we scale our best innovations quickly and effectively like AHA and Coca-Cola with Coffee, we need to be disciplined with those that don’t get the traction required for further investment”.

Meanwhile, Pepsi Co., a contender continues the production of their energy drinks in all of their diverse fruity flavors.