Email marketing strategies for your yoga studio
Social media might be the world’s favorite form of online communication, but that doesn’t mean email should be forgotten. Surprisingly, it’s still one of the most effective forms of digital marketing available! According to industry stats, email earns $42 for every $1 spent. That’s a 4,200% return on investment!
Of course, you can only get that incredible ROI if you handle your email marketing campaigns properly. But don’t get your heart rate up! Take some time to meditate and relax because here are a few tips to help you promote your yoga studio via email.
Build your email list
If you want to promote your yoga studio, you need people to promote it to. That’s where an email list comes in.
Building an extensive email list is the backbone to any email marketing campaign. But getting people to sign up for your emails isn’t always the easiest task. Here are a few ways businesses grow their email lists:
- Offer unique or entertaining content and helpful blogs
- Encourage forwarding
- Include an opt-in link to your email signature
- Add a subscriber form on your website
The more people you get to subscribe to your emails, the more power your marketing campaign will have. As your email list grows, so will your promotional power.
One of the best ways to build your email list is to offer emailed purchase receipts. Every time someone buys merchandise or signs up for a yoga class, ask if they want their receipt emailed to them. If they say yes — which hopefully they will — you’ll be able to get their email address and add it to your marketing list!
As an added bonus, everyone who signs up for email receipts is already a customer. You’re already half-way to a sale! It takes a lot to turn a stranger into a customer. It’s much easier to turn an existing customer into a repeat customer.
Send deals and promotions
People get dozens of emails every day (if not more). Many of which end up directly in the trash folder without ever being read. Unfortunately, a promotional email doesn’t work if it’s in the trash, so you need to encourage people to open your emails with an enticing offer or promotion.
The easiest way to get people to open your promotional emails is to offer a deal or promotion. Nobody can resist a good old-fashioned discount! Maybe offer a discount on a yoga class to encourage more participation? You can even offer a discount to people who share the emails with their friends to help grow your email marketing list even more!
An offer doesn’t necessarily have to be a discount or deal. You just need to have something to offer your readers. It can be a helpful blog about the benefits of yoga or a few charts showing off new poses and flows. The more enticing you make the offer, the higher your open rate will soar — along with your ROI.
Add a splash of color
There’s so much marketing content out there on the internet that people are getting harder and harder to engage with. A boring all-text email isn’t going to get much attention anymore. You have to make them look as colorful and well-designed as any other piece of promotional content on the internet.
If you really want to catch your customers’ eyes, add a splash of color and design to your emails. Not only does it catch more attention, but it also makes your yoga studio look more professional.
Of course, if you want to look professional, you have to have professional-looking content. You’re a yoga master, not a graphic designer. Luckily, it’s easy to design incredible yoga posters using a free online template.
Just choose the template that fits your studio’s brand, fill in your information, and download the customized poster. In just a few minutes, you’ll have a professionally designed yoga poster that’s just waiting to be emailed to everyone on your marketing list.
Ask for feedback
Perhaps the best part about email marketing is the back and forth. Your customers can easily hit the reply button and respond to your messages. Why not use it to your advantage? Ask for customer feedback.
The more you know about what your customers like, the more you can cater your email messages to their tastes. Simply send an email with either a link to a questionnaire or a direct reply address. Then, ask them questions like:
- What are your goals in taking yoga?
- What would you change about our products or classes?
- What would make our online processes better?
- What’s something missing from our yoga studio?
- How would you describe your experience with our yoga studio?
While these questions might not seem specific to emails, they can provide insight into what your customers want — which you can use in your emails. If customers say their yoga goals are to become more patient and relaxed, you can start a blog campaign about meditation and relaxation and email them to your list. If you know what your customers want, you can target your emails to suit them.
Grow your yoga studio with email marketing
Email is a powerful marketing tool, even in the age of social media. If done properly, it can bring a higher ROI than just about any form of marketing!
If you want to promote your yoga studio via email, work on growing your email list, send plenty of deals and promotions, use well-designed emails, and ask your customers for feedback. With all your outstanding content going out to your hundreds of email contacts, your yoga studio will flourish in no time!