First Lady Jill Biden features in Mother’s Day PSA of Lifetime

Jill Biden appears on screen to share the Mother’s Day message for Lifetime’s PSA.

Jill Biden, First Lady of United States, joins hand with the American entertainment channel Lifetime for their new Mother’s Day Public Service Announcement. The PSA will run through the Mother’s Day weekend of May 8th and 9th.

“The pandemic has affected every part of our lives, challenging us and changing us like we never could have imagined. Just when you thought you had little left to give, you gave more, because you’re a mom, and that’s what moms do…I know how hard you’re working, and I want you to remember that you’re strong, you’re resilient and you’re doing an amazing job. From one mother to another, I see you, and I thank you,” says Jill in the Lifetime PSA.

Mr. Paul Buccieri, the President and Chairman of A+E Networks Group said, “In a year where parents, and particularly Moms and maternal figures, were pushed to their limits, this Mother’s Day, we felt it was even more important to show our appreciation for all they do; and for those who are no longer with us to acknowledge the important influence they have left on us. I know I will. That is why Lifetime is honored to join with the First Lady, Dr. Jill Biden to celebrate mothers and all that they have done and continue to do,” about the campaign and collaboration.

The channel also have initiated a social media campaign,  #ThatsWhatMomsDo as a tribute to all the mothers in the country and to celebrate this years Mother’s Day.