HelloFresh launches online grocery store in U.S

American meal-kit company HelloFresh launched HelloFresh Market, an online grocery store on Wednesday. The range of Market offerings will be rolling out to all customers across the U.S. over the coming months.

“With the launch of HelloFresh Market, we are excited to offer customers an expanded selection of delicious meal solutions and grocery items that will fit their needs beyond dinnertime, especially at a time when Americans are embracing online grocery services more than ever,” said Uwe Voss, CEO of HelloFresh U.S in a statement.

“Building an exceptional meal-kit experience over the past 10 years has been key to establishing strong market leadership. Through our state-of-the-art supply chain and technology infrastructure, we will provide superior full-service delivery for all meal occasions, and capture a greater share of our customers’ overall food budget.”

The online store is part of HelloFresh’s mid-term growth strategy. The Market will partner with purveyors like Epicurean Butter, Pillsbury, Intelligentsia Coffee, Annie’s, Vive Wellness Shots. Along with grocery essentials, the Market will also have add ons like tortellini or ravioli and marinara sauce, cheese and meats for a charcuterie board, or fully-cooked chicken breasts and salad.