Various social media platforms can be a great way by which small business owners can connect easily with their customers and prospects. If it is done right, the business can reach some height. Some entrepreneurs have used social media platforms to establish their business; the founder of Rachel Bakes More Cakes, Rachel Dunston, established a thriving business on Instagram.
They are listed below ten strategies and tips for small business owners to establish and nurture a successful business through the social media platform.
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Tips to help small business succeed through social media platforms:
- Lead with clear objectives:
Please start with the motive of achieving your top three marketing objectives, and evaluate how social media platforms will help you in achieving them. Many times many business owners have the idea in their head that they have to be present in all these new places. Otherwise, there would be left behind in the race, but with social media involvement, you can help achieve these objectives quickly without wasting any time and effort. But it would be great if you remembered to have a well-planned strategy that will help you in establishing and achieving your goals.
- Build your authority:
Every business owner should start by creating a business profile on the app called LinkedIn. Any individual who is looking forward to establishing that career or small businesses should be present on this app, as there are many opportunities from different business backgrounds that can be proved to be very helpful. There is a vast increase in audience and engagement on this app, which will help in boosting your sale and performance. Apart from that, this app will help you in getting much collaboration with top brands. LinkedIn is considered to be an excellent social media platform that attracts opportunities and is a fantastic platform for marketing and sales business. The more active and alert you are on these apps, the more sales and more profit you can achieve.
- Start a conversation:
Facebook has a feature that rewards individual posts that have received the most likes and have interacted the most. Keep in mind that you post something quite interesting for attracting your target audience. If your post receives the most number of like, it can be rewarded by Facebook, which can be seen on every feed. You can have many ways by which tou can attract your target customers by being quite an active participant, and you can add stories, posts, or videos related to your business. Make sure you start a conversation with your followers and ask them about their requirements for your product.
- Show appreciation:
Remember, social media are not only about you. These platforms are like an opportunity for you to thank people who have always been helping and supporting you in achieving the position that you are in today; if you think that there are 30 important people who have helped you in making your business successful, these platforms will help you in recognizing them and thanking them for their efforts. You can thank them by putting a post or a tweet appreciating their effort with a message. Most importantly, these people will appreciate your gesture and continue supporting you.
- Stand out:
Remember, your social media account is yours. You can use it in any and every way possible to promote your business. So, raise your voice, make more efforts, and make your business hit its success rate. Make sure your account is unique and different from your competitors; bring out something unique, something innovative, which will leave an impression. Add creative posts, unique commercials, and interactive stories which will make your customers be more interested in knowing about your business and will definitely be stuck on your brand for a while.
- Have a clear goal:
Putting up an advertisement on Facebook, Instagram, and Twitter can be lucrative and require a major investment of both money and time. Make sure that you know what exactly you are trying to accomplish: leads, sales, or both. Do not focus on likes, comments, or shares; infantry or focus on Facebook ads and pixels, which will help you in tracking and measuring your results. As a small business owner, you should put up Facebook ads and then measure it by seeing how much your sale has been generated. You can put up an advertisement on Instagram, Snapchat, or Twitter to generate more sales and attract more customers.
- Dominate on one platform:
Find out a platform where your target customers spend the most amount of time being online, then pick that platform and make sure to dominate. You should definitely make your account on other social media platforms as well, but spend your time and money on that particular platform where your customers are online. Start by “ friend-raising” online; start sharing other people’s posts for content on your account until they notice you. Then slowly start by adding your own content ( share three pieces of content from somebody else’s post and share one of yours). Slowly when you gather a good amount of following on your account, start dominating that platform by posting more videos, pictures, and stories related to your business. Be an active participant, do not disappear for days, and then come back posting something that will definitely lessen your hold on your customers.
- Create a calendar:
You should be an active participant on your social media platforms; for doing that, you should create a calendar and strategies that will help you in posting more consistently. You should determine which activities you will carry out as an owner and which you should be assigned to your employee. Make sure to pick certain days of the week where you will be posting your content.
- Be Visual:
When you post certain things on your social media platform, the attention span is very short, so make sure that you are an active participant in the way you are posting a number of videos and pictures to entertain your customers. By doing that, you will be visible, and that will boost your engagement. Post pictures according to the series, with good captions and good pictures that will entertain and keep you in the spotlight. For more content related to pictures, be more active on apps like Instagram and Pinterest.
- Don’t try to do it yourself:
As a startup, your business is very small, so you should put more use of your time on other important things that will make your business more successful, so assign your social media work to professional content creators that will make your feed more attractive.
Conclusion:
There are thousands of people in The United States of America who are active on various social media platforms. Social media platforms are the best ways through which you can connect with your prospects and customers and increase your business. The good part is social media platforms are not expensive or scary, and you can get a good hold on them. In a short period of time and attract many customers in one go.
But the attention that you get on social media can last for a very short period of time if you are not an active participant, to make sure you are online every day and every second, so make sure you post many pictures, videos, and stories to entertain your customers. The above-listed ten steps are useful strategies that you can include to be more visible on these platforms.