Tech

NFT’s apparently may connect video games and the fashion industry

By Aishwarya Gurav

Non-fungible tokens (NFTs) bid all-new ways for consumers to collect, wear and trade fashion online, and know that most fashion shows have scaled back or gone virtual they may become an important tool for the industry.

Celebrities with teams contribute a huge share to the NFT market, including music corporations, fashion brands, and designers into the NFT market as well.

In recent days, sneaker brand RTFKT Studios garnered $3.1 million in seven minutes by selling crypto collectibles. In December 2020, NFT startup Enjin partnered with Netherlands-based fashion house The Fabricant on a virtual collection. Real-life fashion brands use NFTs for marketing in virtual worlds like Minecraft, plus several Atari and Microsoft video games.

“Brands are coming up with some creative solutions because the pandemic is persistent, and fashion is so close to our identities,” said Bryana Kortendick, Enjin’s VP of operations and communications. “You can snap a photo of yourself wearing your Atari-branded NFTs. You’ll also be able to wear them in video games,” he added.

The various fashion shows going virtual NFT market among the industry is on rising.

Tags: Fashion industry NFT social media

Aishwarya Gurav

Aishwarya Shridhar Gurav is a recent graduate who pursued her degree in Bachelor of Mass Media & Journalism. She is a dynamic, self-motivated, and highly organized individual with a passion for news and an innate desire for authoring. She aims to pen her thoughts which will lead the way to revolution. and can be reached at aishwaryagurav69@gmail.com