Nu Republic®, an award-winning Indian lifestyle technology brand renowned for its revolutionary wear-tech — from wireless audio products to earbuds and speakers — proudly announces its multi-year association with Abhay Deol and the launch of its all-new backpack line, Nu Republic Triphop®.
Business Wire India
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Nu Republic®, an award-winning Indian lifestyle technology brand renowned for its revolutionary wear-tech — from wireless audio products to earbuds and speakers — proudly announces its multi-year association with Abhay Deol and the launch of its all-new backpack line, Nu Republic Triphop®.
Triphop® is a bold new series of backpacks designed for deep track listeners, music lovers, and culture drivers who live life off the beaten path. And who better to embody this spirit than Abhay Deol — the original trailblazer of Indian cinema. Known for pushing creative boundaries, redefining offbeat cool, and even bringing his DJ skills to the floor, Abhay brings the same fearless, multifaceted energy to this collaboration.
"I’m excited to be the face of Nu Republic’s Triphop collection and to build backpacks that reflect my personal style," said Abhay Deol. “That’s what excites me — to collaborate with a brand that is bold enough to experiment with design, function and fun.”
“Our fans have been asking us to shake up the boring world of travel gear — and we heard them loud and clear. With Triphop, we’re bringing the same tech-inspired drip that made our audio gear iconic, now #designed to move. And with Abhay on board not just as a collaborator but a co-creator, this multi-year partnership is about to set a whole new standard,” said Ujjwal Sarin, Founder, Nu Republic.
As brand ambassador, Abhay Deol will actively participate in various promotional activities, including digital and print campaigns, events, and social media initiatives.
To drop the collaboration in style, Nu Republic is going all out with a multi-platform campaign created by Design Stack and shot by ace photographer Ashish Shah.
The campaign will hit screens and feeds across India, rolling out everywhere from digital to print and beyond.
BTS film link: https://www.youtube.com/watch?v=vht9kdFej0s
Meet Triphop®: Where Tech Meets Style
Crafted for movers, dreamers, and rule-breakers, Triphop backpacks fuse tech, style, and function with Nu Republic’s signature edge:
- Future-ready vibes: Smart features like in-built charging docks and anti-theft zips
- Drip for days: Bold colors, edgy designs, and materials that hit different
- Built tough: Rugged durability to handle your wildest days while keeping the look fire
- Stay chill: Thoughtful compartments and comfort-focused design for all-day ease
The Triphop Voyager Series, the first drop in this new bag game, is designed to sync with your hustle and amplify your identity. Don’t just carry it — flex it. Snag the range now starting INR 1799 on Amazon.in, Blinkit or on www.nurepublic.co —because life’s too short for boring bags.
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