Samsung launches Galaxy Book Pro and Pro 360 starting at $999 and $1199

Samsung Galaxy Book Pro and Galaxy Book Pro 360 launched at $999 and $1199. By this, Samsung hopes to leverage its smartphone and tablet momentum.

With this latest launch, Samsung seems to get the multiscreen play and much-needed connective tissue in its ecosystem. Even the colors such as Mystic Silver, Mystic Blue, Mystic Pink Gold for the Galaxy Book Pro and Mystic Navy, Mystic Silver and Mystic Bronze for the Galaxy Book Pro 360 synchronizes with the established range of smartphone and tablet franchises.


The launch of this Book Pro was so packed with the phrases such as  “all-day battery,” “sleek,” and “fluid experience”, that it resembled a new Galaxy smartphone launch event.

“Why can’t laptops be more like smartphones,” asked Stephanie Choi, chief marketing officer of Samsung Electronics, at the Unpacked event, laying out the concept where laptops become more like smartphones.

Samsung also touted partnerships with Intel and Microsoft. For Intel, a partnership with Samsung seems to be aimed at competing with Apple’s MacBook franchise on M1 processors.

The trio formed by Samsung-Intel-Microsoft touted new PC designs in the future. This seems to be aimed at competing with MacBooks franchise M1 processors, of Apple. The strategy set by these companies was to leverage their strengths in the PC Market.

Samsung launched the 13.3-inch Galaxy Book Pro with starting price of $999 and a 15.6-inch version of it, starting at $1,099. The Samsung Galaxy Book Pro 360, which comes with an S Pen, has a 13.3-inch version starting at $1,199 and a 15.6-inch version starting at $1,299.

All the pre-orders start April 28 and availability on May 14.

Details of this newly launched product are

  • Galaxy Book Pro and Book Pro 360 comes with AMOLED displays
  • The Book Pro 360 has optional 5G capability (upgradable)
  • Emphasized Thin Profile of these devices: Galaxy Book Pro is 11.2mm thick | Galaxy Book Pro 360 is 11.5 mm
  • Galaxy Book Pro 360 devices come with an S Pen
  • New Windows PC integration will follow to the Galaxy Book Pro and Galaxy Book Pro 360

Other specification includes

  • OS: Windows 10 Home/Pro
  • Processors: Book Pro 360: 11th Gen Intel Core i7; Book Pro: 11th Gen Intel Core i7, i5
  • Connectivity: Book Pro 360 13.3-inch: 5G (optional), Wi-Fi 6, 802.11 ax 2×2, Bluetooth; Book Pro 360 15.6-inch: Wi-Fi 6, 802.11 ax 2×2, Bluetooth; Book Pro 13.3-inch: LTE (optional) Wi-Fi 6, 802.11 ax 2×2, Bluetooth; Book Pro 15.6-inch: Wi-Fi 6, 802.11 ax 2×2, Bluetooth
  • Memory: Book Pro 360: up to 16GB; Book Pro 13.3-inch: 8GB; Book Pro 15.6-inch: Up to 16GB
  • Storage: Book Pro 360, Book Pro 13.3-inch: Up to 512GB; Book Pro 360 15.6-inch: Up to 1TB; Book Pro 15.6-inch: 512GB
  • Ports: Each laptop has a full range of ports and the 13.3-inch Book Pro 360 and Book Pro have additional SIM slots.

Samsung is reportedly hoping to do its replicate the smartphone duopoly in PCs where the Trio company competes with Apple’s MacBook with a value premium space. Samsung has had PCs before, but this time, Galaxy Book Pro and Galaxy Book Pro 360 are seen to be among the strongest entrants in this space. Also, PC sales have seen an immediate rise amid remote work and school and hybrid office plans, and possibly are going to become the new normal post-COVID-19 pandemic.

Other tech giants here in this space are HP, Dell, Lenovo, and Microsoft. What’s unclear is whether Samsung can make a breakthrough in the PC market space.

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