The Kardashians know how to dig deep to earn profits in business; Check it out
The final season of Keeping Up With The Kardashians which airs on Thursday, isn’t the end of Kardashian era! In fact it would be cliche to say that in particular! Keeping Up With The Kardashians created an entire world anchored in social media – and in many ways, this era is only just taking off.
Blockbuster! The show started in 2007 in Los Angeles and has continued it’s reign since time immemorial. the most successful ones – The Osbournes, The Simple Life, Laguna Beach, The Hills – barely caused a ripple beyond a small pop culture bubble.
Divorce, addiction, and gender identity were issues the Kardashians tackled head-on with the cameras rolling. They had transitioned from reality TV stars to driving news stories, says Caitlyn Jenner’s sit-down interview with Diane Sawyer.
Some reality stars got commercial licensing deals; some got magazine covers. And while network reality shows could become mega hits across demographics – The Apprentice starring Donald Trump regularly scored more than 10 million viewers per episode – reality shows on cable television were relatively inexpensive to produce and easy to market test in real time.
“There’s a lot of people that have great ideas and dreams and whatnot, but unless you’re willing to work really, really hard, and work for what you want, it’s never going to happen,” Jenner said to Times newspaper in 2015. “And that’s what’s so great about the girls. It’s all about their work ethic.”
“Prior to the Kardashians, celebrities would see social media as something they had to tick off a box to get done. They would hire a social team to do it,” Eric Dahan, the CEO of Open Influence, an influencer marketing agency, told Al Jazeera. “The Kardashians saw the value in speaking organically to their fans.
Unlike past reality stars, who tended to follow one storyline, the Kardashians allowed messy, real life to play out – and there is no question they have shifted our experience and expectations of the world and people around us.
