These top 10 beauty brands of the United States rule the beauty market around the globe!

United States of America (USA) is among the countries with top best beauty brands. The market of beauty brands is growing and flourishing with an unexpected growth. The revenue of Cosmetic industry in USA is 49.2 Billion USD, whereas Industry gross product of cosmetic industry in USA is 13.9 Billion USD. Over 63,816 employees and with 18.8 Billion USD sales of prestigious beauty industry makes USA a hub of cosmetic industry. In 2018, USA was considered the most valuable beauty and personal care market in world.

There are so many different beauty brands in the United States, and sometimes it becomes difficult to choose among them.


Here are top 10 beauty brands in USA

Coty Inc.

Coty Inc. is an American beauty company founded in 1904 by François Coty. It develops, manufactures, markets and distributes fragrances, cosmetics, skin care and beauty products. It’s headquarter is in New York, USA. Clairol, Good hair days, Joop, Kylie cosmetics, KKW Beauty, OPI products are some of their brands in partnership. It has been ranked 371 in Fortune 500, Fortune magazine annual list, and ranked 5 on Women Wear Daily in top 100 beauty brands. Divisons in Coty now are arranged in- Coty Professional Beauty, Coty luxury and Coty luxury beauty.

Ulta beauty

Ulta Beauty, is an American chain of beauty stores including Ulta Salon, Ulta cosmetics, Ulta Fragrance Inc. It’s headquarter is in Illinois. It has both men and women cosmetics, skin care, bath products, body products, and beauty tools. It owns 1,196 stores across 50 states in USA. In 2007, May MAC Cosmetics became available for online purchase. In November, 2018 Kylie cosmetics also debuted in Ulta. Laura Mercier(Eyeshadow Palette), the best seller Tarte(Concealer),Nabla, Becca are some of its cosmetics.


Revlon is an American Corporation company that develops, manufactures and markets cosmetics, skin care, fragrance, and personal care. The brand is in global market, with it’s headquarter at New York City. Revlon X WW 84 Super lustrous lipstick, Revlon Color stay glaze stick eye Shadow liner, Revlon the wonder women Face and Palette, and many more are some of the best cosmetic products of Revlon.


Glossier Inc. was founded in 2014. The company’s basic idea is that beauty isn’t built in boardroom but happens when you are part of the process. One can find skincare, makeup, body care, and fragrance products in the brand. They promote real beauty. Colorslide, Lidstar, Lip gloss, Boy Brow, Generation G, Lash stick and many real beauty inspired cosmetics are included in Glossier. Glossier is a very popular and successful beauty brand in USA.

Estée Lauder

Estée Lauder is an American multinational manufacturers and marketer of prestigious skincare, fragrance, makeup, and hair products, based in New York. The cosmetics brand includes Becca, Aerin, Bobbi brown, Darphin, Glamglow, Mac cosmetics and many. In 2015, the brand signed Kendall Jenner to promote the brand.


e.l.f. is an American cosmetics brand based in California. The brand was founded in the year 2004. The items the brand includes are skin care products, mineral based makeup professional tools, eyeliner, lipstick, glosses, blushes, brushes and many such items. According to the company, it’s products are 100% Cruelty free and supports PETA’s no fun campaign. The brand have been reviewed in Glamour, Allure, Self, Instyle, and Good housekeeping.


MAC is a Canadian manufacturer and was founded in 1984. It’s headquarter is in New York, after becoming subsidiary of Estee Lauder Companies. MAC is an acronym for Make up Art cosmetics. It is an excellent cosmetic brand. It has good quality of makeup that includes foundation, mascara, eye color makeup and many.


Covergirl is an American beauty brand, founded in Maryland, USA. It provides a wide variety of consumer grade cosmetics. The brand advertised it’s products by allowing cover girls, models,singers and actress to appear on cover page of women’s magazine wearing their products.

Physician’s Formula

Physician’s Formula is among the most trusted brands of America. The brand is reputed for sensitive skin. This is an internationally acclaimed brand for beauty products. It’s products include foundation, lipsticks, skin care and creams.

Anastasia Beverly hills

Another most reputed and famous beauty brand in USA, Anastasia Beverly hills is an American cosmetic brand, famous for its eyebrow products. In 2018 the company was reported to be worth $3 billion. The brand includes products like Palette, Glow kit, Lipstick, Foundations, Brows kit, and many such.