What is Hulu’s new Black History Month Concert?
Black History Month holds a special significance in today’s society and world. In an era plagued by polarization and rising intolerance, the need to disseminate awareness stands out more strongly than ever before. With the kind of exposure, an online medium can provide, we can hope to reach more and more people to build a healthy society.
Hulu is doing precisely that. Among everything else, it has added a virtual concert called “Your Attention Please: The Concert”, featuring five rising musicians. It debuts Thursday at 8 pm E.T on Hulu. The performers include 24kGoldn, Lil Yachty and Swae Lee, folk singer Joy Oladokun and R&B singer Kiara Lede`, Craig Robinson will serve as the host.
24kGoldn’s No.1 song “Mood” has spent 26 on the Billboard Hot 100 and he was named Youtube’s first Artist on the Rise of 2021. ‘El Dorado’ is his upcoming album. It’s important for today’s youth to see people in the media who look like they do, 24kGoldn (real name Golden Landis Von Jones) told USA TODAY. “As a young kid, seeing representation of Black artists on my TV screen inspired me to be the artist I am today, and hopefully I can do the same for a kid somewhere today,” he said.
Joy Oladokun was one of the 21 black musicians picked by YouTube this year to receive a grant to further her work.
“I want to remind people that we are actively shaping the culture right now,” she told USA TODAY. “I think it’s cool to start with a bunch of dope performances and interviews to show why people do what they do. I want a new generation of Black creatives to look at this and think, ‘I am a part of shaping what’s happening in the world.’ “
Swae Lee (real name Khalif Malik Ibn Shaman Brown) is one half of hip-hop group Rae Sremmurd (“Drummers Ear” spelled backward) along with his brother Slim Jxmmi (real name Aaquil Iben Shamon Brown). “SremmLife,” their debut album, dropped in 2015, peaking at No.5 on the Billboard’s albums chart.
Ledé is perhaps best known so far for her role in the MTV series “Scream”. Her debut album, “Kiki,” has been out since April and peaked at No. 30 on the Billboard 200.
The concert is a companion to Hulu original series “Your Attention Please” which is dropping new episodes each Friday this month. That show, also hosted by Robinson, introduces viewers to Black artists, including musicians, authors, and dancers.
