Companies that pranked consumers on April fools day

April 1 marks a day for everyone doing goofy stunts to celebrate. Some marketers are also in the race.

Here are their stunts.

Ipsy x Jif

Jif has announced a collaboration with beauty subscription service Ipsy for hydrating and exfoliating products packed with nuts and “good-for-you and delicious ingredients, including vitamins D and E.

Jet-Puffed

Jet-Puffed has added a new SKU to its line of marshmallows: Burnt. This pretends flavour is for those who like their pillowy sugar cubes.

The Farmer’s Dog

A candle that smells like, well.

Sunday Scaries

A brand developed a candle that smells like dirty laundry, burnt pizza crust, stale beer, 3 a.m. texts to your ex and existential dread. It smells like overcoming your dumpster fire decisions.

Outback

Outback launches into the beauty category with its ‘lipstick’ collection of ‘fashion-forward colours’ like The Rarest of Them All and Kiss and Medium Well.