Amazon’s new feature allows seller to contact customer through email
Amazon is testing a new feature for sellers that will let them contact customers directly by email to notify them of things like new product announcements or sales.
The “Manage Your Customer Engagement” tool, a major change from Amazon’s current policy to limit customer and seller interactions, will allow companies to contact Amazon users who have specifically chosen to follow the company.
Amazon does not allow companies that sell on Amazon to contact customer outside of resolving things like returns or order issues, will also not let these companies just spam previous customers with promotional emails.
Amazon isn’t giving sellers complete access to customers’ personal contact information. Rather, it will tell brands how many customers have opted to receive the emails, along with metrics and tracking of clicks through to product pages and any purchases that an email campaign results in.
No names, information, or email addresses of individual customers will be provided to customers.
The new email campaign option is a free service for sellers, but it’s only available to brands registered through Amazon’s Brand Registry program (a list that includes big names like Garmin, GoPro, KitchenAid, and more).
