Brands who tweaked their logo during pandemic
The year 2020 did reveal some very unexpected events. With the pandemic, it was not only the people who were socially distancing but some brands too, such as McDonald’s and Audi, did it too.
The term “social distancing” became popular because of the spread of novel coronavirus. It means to maintain a distance of 6 feet from others in an effort to, slow the spread of disease.
Brands changed or tweaked their logo to promote the message of social distancing, encouraging people to stay at home and to follow the safety guidelines which were in place.
Some of the few brands lists who tweaked their logo during the pandemic are listed below:
McDonald’s – separate the golden arches
McDonald Brazil pulled apart the two arches in a post on Facebook. It was posted with a heartwarming caption “Separated for a moment so that we can always be together.”
The post was obviously promoting social distancing by distancing its two golden arches.
McDonald India also shared a GIF that promoted the McDelivery option as they didn’t want people to leave their homes, instead, they would deliver.
Audi- untangled the rings
Audi, a U.S. automaker, to promote the message of social distancing, separated its four rings in a short video on its social media accounts.
Volkswagen- make some space
Another automaker company did a similar thing to promote the same message. Volkswagen separated the ‘V’ and ‘W’ in its logo posted it online through its social media accounts. “We now face another crisis,” reads a portion of its ad.
More: Famous brand logos with hidden meaning you didn’t know
Burger King- the tagline
During the pandemic, Burger King UK announced that they’ll be shuttering their stores. They made the announcement simple yet with a very powerful message. Burger King UK altered their “HOME OF THE WHOPPER” tagline to “STAY HOME OF THE WHOPPER”, which encouraged people to stay at home.
Chiquita- lady at home
It’s not only you but even the ‘First Lady’ of fruits works from home. Chiquita Brands International posted an image of their blue logo without Miss Chiquita saying, “I’m already home. Please do the same and protect yourself.”
Coca-Cola- Thank You
Coca-Cola ran an ad on Times Square that featured its brand name – usually written in tightly connected Spenserian Script – with extended space between the letters. The logo was accompanied by the message, “Staying apart is the best way to stay connected.”
Coca-Cola went an extra mile with its marketing, as the brand uploaded a pic on its social media to thank all of the hardworking professionals through using the classic Coca-Cola bottle.
NIKE- DO IT INSIDE
Unlike others, Nike didn’t change its logo but instead launched a social media campaign with global star athletes including NBA player LeBron James and golfer Tiger Woods.
The campaign encouraged the people to play inside. Nike had to close several of its global stores due to pandemic.
Starbucks- wear a mask
Rules are rules. Nobody gets an exemption. Not even the mermaid at Starbucks. The coffee house chain tweaked its logo a little to encourage people to wear a mask by putting a mask on its famous mermaid.
LinkedIn-
The professional recruitment site attempted at encouraging people to stay indoors by making a change in its logo – from “LinkedIn” to “lockedin”.
