Youtube experienced major economic push during pandemic

The count says120 million people watched YouTube or YouTube TV on their TV screens in December 2020 as they were spending time at home. Definitely, the pandemic is a boon to Youtube as crores of views were noted during last year.

As viewership shifts, so do ad dollars. Mohan said in the past year there have been “lightbulb” moments for advertisers and media buyers about how media consumption was shifting, since “they were experiencing that in their own lives.”

Google wants to lean into that growth with YouTube. YouTube’s chief product officer, Neal Mohan, will update advertisers on what the platform has seen this past year during a session at the Interactive Advertising Bureau’s annual leadership meeting Wednesday morning.

Mohan also plans to speak about the trend of short-form video taking hold. YouTube’s TikTok competitor “Shorts” will be expanding to the U.S. in beta in “the next few weeks,” the company said. Shorts isn’t running ads in its beta, but YouTube said it’s “exploring monetization options.”