Facebook launches tools to let users control their feed

Facebook Inc said on Wednesday that it will allow users to customize their feed and give them control over who can comment on their public posts.

A Feed Filter Bar that would allow users to switch between the algorithmic ranking of their feed or show content in the order it was posted will also be offered by the company.

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The world’s largest social network was criticized for amplifying hate speech and misinformation globally across its platforms and this has lead to the recent changes brought.

Facebook mentioned in a blog post that now users can manage the comments for any public post by choosing from options such as anyone who can view the post can comment or only people and pages they tag.

Separately, the vice president of Global Affairs at Facebook, Nick Clegg said in a Medium post on Wednesday that the algorithms by the company do not lead to polarization.

Clegg said that it is not in financially or reputationally Facebook’s interest to continually turn up the temperature and push users towards ever more extreme content.

The majority of Facebook’s revenue comes from advertising, and advertisers would not want their brands and products displayed right next to “extreme or hateful content, Clegg noted.