Facebook x Spotify’s ‘Boombox’ project
Facebook is expanding its relationship with music company Spotify with its new project “Boombox”. The project will will allow users to listen to music hosted on Spotify while browsing through Facebook apps.
Facebook is building an in-line audio player that will allow users to listen to songs or playlists being shared on the platforms without being externally linked to Spotify’s app or website. Mark Zuckerberg, on Monday, highlighted the feature as another product designed to improve the experience of creators on its platforms.
Specifically aimed at enhancing the ability of musicians to share their work, Facebook is “basically making audio a first-class type of media,” he said.
The playr will support both music and podcasts and has already been tested in non-U.S. markets, including Mexico and Thailand.
The Boombox Project is expected to arrive in about a week.
The project is in tune with the company’s future pursuits in the audio world as Facebook aims to keep pace with upstart efforts like Clubhouse and increased activity in the podcasting world.
Spotify is currently sporting a fairly product relationship with the Facebook and Instagram platforms. In recent years the music and podcasts platform has also been integrated into Instagram Stories where users can share content from the service, a feature that’s also been available in Facebook Stories.
