Martech Sector rose to new height due to boom in Digital Media Sector
We look around and find new companies with their innovations which with the help of their tailored technologies are stealing away the market share of tech giants such as Google and Facebook. Rapid development in the field of artificial intelligence is instigating the growth of digital media giants in the marketing and advertisings sectors.
With the sector gaining a huge grip in the market, reflecting upon Nasdaq there has been an instantaneous spike in the technology-focused Special Purpose Acquisition Funds (SPACs). SPAC raised more than $83 billion in 2020. Both, Martech companies and digital marketing have already changed the behavior of consumers connecting with e-commerce activity.
DGTL Holding Inc. has been taking benefits of these trends and has posted more than 75% growth for the past two years. By signing up global brands like Dunkin Brands, Mitsubishi Motors, DoorDash, Pizza Hut, Quaker Oats, Budweiser, Nestle and many more, it has bypassed big giants in the game and these brands prefer AI-powered social media content.
As a result of the pandemic, the demand for Martech is booming and impacting others in the sector such as the Trade Desk, Audacity Ads Holding, Perion, and Kubient.
DGTL’s revenue rose 83% during Q1 FY2021, it further rose to $1.25 million in Q2, which is 70% more than the previous quarter. The company also entered into a joint venture with Loop Insights to provide advanced data-collection programs to its sports and fantasy gaming clients. On the other hand, Loop Insights joined hands for getting access to the data of big brands and to improve its own presence in the $355 billion global digital advertising market.
Out of around $572 billion in total global ad spend in 2020, $291.7 billion was spent on digital ads. The social media influencer likes to spend where the consumers go instead of just investing in the traditional media like the newspaper.
The top management of DTGL includes the former seniors executive from Facebook, Google, Yahoo, Microsoft, RBC, and IPG, who have made it clear that their intentions is to grow and the investors will always listen and follow such leader’s advice.
Perion is a well-positioned global tech company which provides services of innovation solution covering three main pillars of digital marketing.
Trade Desk through its self-service, allows ad buyers to create, manage and optimize data across ad formats like video, audio, native and social.
Acuity Ads Holding with the help of its artificial intelligence, the company provides security from fraud and offers an unparalleled trusted solution that is in most demand to be successful.
Kubient is an open space for advertisers and publishers to reach out to their audiences. It’s on a mission to transform the digital advertising industry into audience-based marketing.
As for tech companies, the competition always lies with who can deliver the most efficient solution at the most reasonable price. Brands will always allocate more capital as consumer attention is always required.
