Peloton announces debut in gaming industry, plans to launch in-app video game

The Peloton on Monday announced its intention of entering the video game business, an in-app video game tentatively called Lanebreak, that will urge people to exercise.

The game, which will only be available for Peloton bike owners and subscribers, will permit riders to adjust cadence and resistance to meet their exercise goals and control on-screen rolling wheels. Players are given the option of choosing from a set of difficulty levels, the type of music they want to hear, the duration of the track. A members-only beta version of the game is scheduled to release later this year. Details regarding the registration process are yet to be revealed by the company.

As for the game itself, there are three ways to earn points; pickups provide points for maintaining the course in the correct on-screen lane, streams can get you points for maintaining the right cadence on your bike, and breakers gain you points for achieving a certain energy output, calculated by the bike based on the cadence and resistance settings.