Apps

Spotify buys Locker Room app’s maker Betty Labs

By Umul Aiman Shaikh

On Tuesday Spotify Inc said, ”it has purchased Betty Labs, the company behind sports-focused social audio app Locker Room, to accelerate its move into live audio.

New voice-based platforms, including invite-only social app Clubhouse, have seen rapid growth in recent months during the COVID-19 pandemic. Locker Room, launched in October 2020, became a popular spot for sports fans to chat and hold watch parties.

The music-streaming service said in the coming months it would ”evolve and expand” Locker Room to offer sports, music, and cultural programming as well as live discussions with professional athletes, musicians and other personalities.

Gustav Soderstrom, Chief Research & development officer at Spotify said, ”Creators and fans have been asking for live formats on Spotify, and we’re excited that soon. we’ll make them available to hundreds of millions of Listeners and millions of creators on our platform.”

Spotify has also been making a push into podcasting and has spent hundreds of millions of dollars to boost its podcast range and debuted a podcast advertising marketplace.

 

Tags: Betty Labs Locker Room Spotify

Umul Aiman Shaikh

Umul Aiman is a media student currently pursuing her third year degree from Rizvi college of Arts, Science and Commerce (Mumbai) with a specialization in journalism. She has strong hold on Communication and Content writing .She is enthusiastic and passionate towards her work .She is currently working as journalist at USnewshour.com and can be reached at sumulaiman13@gmail.com